Las Marcas Segun Aaker
Resumen del Libro
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This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Ficha Técnica del Libro
Cantidad de páginas 318
Autor:
- David Aaker
Categoría:
Formatos Disponibles:
PDF, EPUB, MOBI, AZW
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4.5
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