E-Commerce
Resumen del Libro
This book presents with great clarity the three principal driving forces behind E-commerce: fundamentals of business, technological opportunities, and social themes. In each chapter these topics come to life with the analysis of these concepts in the areas of economics, marketing and information technologies, and present real business cases and related stories with e-commerce.
Ficha Técnica del Libro
Cantidad de páginas 904
Autor:
- Kenneth C. Laudon
Categoría:
Formatos Disponibles:
PDF, EPUB, MOBI, AZW
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Puntuación
3.9
96 Valoraciones Totales